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For over a decade, I've helped organisations in Australia, United Kingdom, New Zealand and North America put people at the centre of their decision making. My areas of expertise include:
Ethnography: a research methodology that provides deep qualitative understanding of peoples’ everyday lives.
Shopper insights for FMCG, Retailing and Banking.
Cultural and social trend analysis, in particular for the United Kingdom and Australia.
Research design (both qualitative and quantitative) to produce strategically pertinent findings.
Design Thinking and Facilitation, to ensure that research turns into effective action.
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